STEP # 1: MAKE A LIST THAT DEFINES YOUR PERSONALITY
The first step in defining your personal style is to make a list of keywords that define your personality. Do not be shy, do not limit yourself; really write everything that comes to your mind that defines who you are or how you are. Your way of being, your attitude, your tastes and qualities. Also, you can ask others how they perceive you if they should describe you, this will give you an idea of how others see you and if it is aligned with what you think of you.
EXTRA TIP: you can take a personality test. On the web you find options.
STEP # 2: MAKE A LIST OF WHAT YOU DO NOT LIKE OR YOU ARE NOT.
Sometimes it is so hard for us to talk or write about ourselves, so making a list of what you do not like or do not like can be much easier. Because you are already discarding styles or qualities that do not attract you completely. For example, you might say, “I like the classic style, but I do not like the” shabby “style, think about colors, textures, trends, styles, absolutely EVERYTHING you do not like.
You will see how little by little you are being much more specific with your tastes and you get to know each other until you reach that personal style.
STEP # 3: SEARCH FOR VISUAL REFERENCE
This is the funniest part, look for reference photos that help you visualize your style. You can start with pictures of people you admire in your area, or it can be someone who does something totally different to you but you like their personal style. Remember this has nothing to do with that if you are a fashion blogger or fashionista, defining your style will help you find pieces that really communicate who you are.
Pinterest is the best place to start, but you can also find attractive accounts on Instagram and save styles or images that draw your attention in the collections. It does not have to be just clothes, it includes photos in general that attract you, for this you can see my tutorial on how to create a moodboard and use it as a starting point.
Once this exercise is done, you will sit down and analyze the patterns in common: Is there any style, garment, accessories, that are repeated several times? You may be surprised by several things, and here comes the interesting thing that you can mix styles according to your personal taste. You should not copy the look of others, the challenge is to find your own personal style that goes hand in hand with a personal brand.